As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]
Posted in 77News on March 17th, 2010A few months back we wrote a post discussing the importance of dedicating time to customers and how the rise of social media use can positively impact customer service as well as enhance interaction between brands and consumers.
This still holds true as we haven’t stopped witnessing great efforts on behalf of brands, for instance, @WholeFoods, [...]
A recent study by Performics of more than 3,000 consumers revealed that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.
In addition, the study also showed that nearly half (48%) of people who saw a brand mentioned on Twitter immediately went online [...]
UK fashion house Burberry taps social media with the launch of its very own, trench-coat dedicated social network- The Art of the Trench.
The big news is not so much the new website as it is the fact that Burberry is pioneering a new social concept which is that of experimenting with user-generated content. Not necessarily [...]
Socializing and advertising come together in our pocket technology. Online advertising is now integrated with the offline. And the internet is crucial for creativity.
This is the opening paragraph of an article issued today on IlSole24Ore’s online edition of B2B.it, discussing our continuing efforts to address industry marketers about a series of important topics revolving social [...]
Since social media represents one of the hottest trends in online marketing today, people as well as companies are dramatically changing the way they market themselves in order to adapt.
As a result, the popularity of social media sites has grown and keeps growing, together with the number of networks available in the market. In consequence, [...]
If you have a low internet access at home (or in the office) or even if you just want a less busy site to look at, then you might want to take a quick glance at Facebook Lite. I just did and I must say it wasn’t bad at all. It was much easier to [...]
Posted in Social Marketing on September 11th, 2009As social media grows more useful with marketers, we are left with a question mark, are consumers using social media and are they being reached by brands?
Usually, when we think social media we think of interacting with friends, sharing pictures or video, catching up with old friends and letting just about everyone in your network [...]
(click on image to enlarge)
The above image is a map of the world that displays the most popular social networks by country. The map was created using ManyEyes, a website and also an IBM visualization tool, that allows users to upload data and produce graphic representations for others to view and comment upon.
The map was [...]
This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase brand awareness and maximize internet exposure.
Click [...]
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