Posts Tagged "social media"

Building Good Online Branding While Being Consistent

Any company’s goal should be focused on achieving results when embarking on a branding, marketing and online advertising campaign, especially considering all the opportunities and channels available in the digital enviroment today. But even more important is building brand awareness for your product or service.
Some common marketing challenges for marketers may include, increasing sales, increasing [...]

Social Media involvement and evolution

It’s a well-known fact that social media is growing rapidly and certainly going global as more and more users engage and businesses embrace them.
As time goes by, it’s interesting to see how social networks have evolved, the new developments being made and how users are engaging and participating in the social Web.
Below is another great [...]

Marketers: less advertising more engagement

We’ve read enough about findings that say that marketers will be spending more time and money on social media sites in 2010.
The following infographic put together by the team at Flowtown, showcases some great figures that reflect how small to medium businesses are spending their advertising budget.

Conclusion: investment in social media to be less about [...]

A bird’s eye view of the Social Media industry

The following data is a compilation of social media statistics put together by Econsultancy showcasing the most significant facts and figures surrounding networking sites such as Facebook, Twitter, LinkedIn and online activities such as blogging and photo sharing.
If you’re a newcomer or are beginning to consider taking a plunge into the social media arena and [...]

Tips to exploit Google’s real-time search

(image credit: www.searchviews.com)

So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]

Marketers looking to engage more on social media and obtain measurable results

Though many marketers may still be going through the adaptation curve and slowly beginning to shift some of their marketing efforts to leverage social media tools and networks, other senior marketers- 81% – according to a new research from the Society of Digital Agencies, are expecting an increase in digital marketing projects.
45.4% of respondents worldwide [...]

We’re all Fans- social media engagement at its best

If any of you thought that social media marketing was not worth your or your brand’s time, the following figures should make you think otherwise.
In December 2009, consumers spent more than five and a half hours on social networking sites like Facebook and Twitter, up 82% from the same time last year.  The total amount [...]

77 on brand monitoring for fashion brands

We touched on this very same topic a few days back, you can actually view the article here.
The story below is entirely in Italian, click on image if you want to read the complete version.

I like it!

Are you using the right tactics on your social site?

Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc.  But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]

New Facebook Privacy Settings…The Video

We’ve been reading about Facebook’s new privacy settings…not as comprehensive as you would have imagined.
As part of this initiative, Facebook prompted  its users to review and confirm their privacy settings. You must have seen the notification message on your profile page without knowing what to do or where to go.
The message listed the items with [...]