Marketers are enthusiastically turning to social media to expand their online marketing strategies, advertise their products and services, but most importantly, to interact with customers and prospects.
With social media sites such as Twitter and Facebook becoming more and more popular, many businesses have an easier path into getting their products and brands out there and [...]
A recent study by Burston Marsteller revealed that 79% of the largest 100 companies from the Fortune 500 selection is using at least one of the most popular social media networks (Twitter, Facebook, YouTube etc).
Can you try and guess who the winner social platform for Fortune 100 companies is?
You guessed right, Twitter it is.
65% of [...]
As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]
Posted in 77News on March 17th, 2010After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]
Barracuda Networks, a web security company, has recently released a new study about Twitter trends and the microblogging site’s growth over time. The company analyzed more than 19 million Twitter accounts-including real and fake ones- for frequency of use, tweets content, user-to-user interactions, and overall activity level by Twitter users.
Figures show that Twitter users are [...]
Social Media has created ample opportunities for marketers to distribute high quality content, as well as added entirely new opportunities for collaboration and interaction between businesses and its customers.
However, in order to capitalize on this rising trend, companies must develop comprehensive social media advertising strategies to attain their goals. Such principle applies not only to [...]
A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]
There’s been quite a lot of buzz going on ever since Facebook decided to open up its API to agencies in order to enable advertisers to manage their Facebook ad campaigns more efficiently and effectively.
Apparently, Google has been feeling threatened by the 400 million user social media platform since many brands have began shifting online [...]
I recently stumbled upon an old Groundswell blog post which predicted that the future of social media would be like air in 10 years time…and that’s exactly where we are headed. Social media is a rapidly evolving space that we should continuously keep up with and understand in order to better leverage it.
Today, the huge [...]
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i am often bumping about the internet almost all of the day as a result I choose...