Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]
A new survey by StrongMail Systems was recently revealed by MediaPost explaining how social media has emerged as a direct marketing channel and how both email marketing and social media are being simultaneously used as part of a company’s’ online marketing plan.
Even though many declare direct marketing techniques, as email marketing, to be obsolete due [...]
The June session of the Facebook Developer Garage in London took place yesterday and as the title of this post suggests the core topic was gaming: how you can use games to invite people to interact and to engage with your brand/website through games on social media, but more generally, through games. A couple of [...]
Posted in Social Marketing on June 19th, 2009This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase brand awareness and maximize internet exposure.
Click [...]
Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
Lately, I’ve been reading a lot of posts on the phenomenon of social networking coming to its end and predictions about Twitter becoming obsolete.
One problem about technology (and everything else in general) is that once something is expected to be ‘the next big thing’, it doesn’t actually mean it will retain its fame forever. Studies [...]
Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow that portrays a global environmental catastrophe due to human carelessness. So [...]
Posted in Social Marketing on June 12th, 2009A recent survey by the Association of National Advertisers (ANA) has demonstrated marketers are dedicating most of their time and focus to consumers, thus decreasing their marketing activities on traditional media.
The survey was conducted online this past April with the participation of the members of ANA which include 400 companies and over 9,000 brands. The [...]
Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to an old solution: advertising.
It is to some extent contradictory to the purpose [...]
Businesses can aim for social media paid advertising in order to gain a better presence within that particular social media network, outside of the business’s official website or channel. How about paid advertising in Facebook?
Let’s not get into the dwelling details of how to go about advertising on Facebook, for that I would recommend you [...]
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