The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
There’s been quite a lot of buzz going on ever since Facebook decided to open up its API to agencies in order to enable advertisers to manage their Facebook ad campaigns more efficiently and effectively.
Apparently, Google has been feeling threatened by the 400 million user social media platform since many brands have began shifting online [...]
New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.
The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]
Social media marketing strategies take planning. In order to have successful conversations with customers, you will need to dedicate a lot of time connecting to them, interacting with them and engaging with audiences in the right way.
Many things can be done the wrong way if not embraced properly and your brand or product can be [...]
Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex?
Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference not only for brands to reach its consumers, but also as a [...]
Leisure and luxury travelers have thousands of destinations to choose from. For many years, numerous top tier hotels chose to stay away from the online as a way to avoid being associated with generalist online booking and travel agencies like Expedia and the likes.
Data from Eye for Travel and Surrey University indicate that the online [...]
With a progressively-increasing number of fans – now at 30.788 – the Donna Moderna Facebook Page today ranks itself as the #1 online women’s lifestyle magazine in Italy and #5 in the world beating renowned magazines such as Glamour, Style, Elle UK, MarieClaire and the likes.
“Donna Moderna’s fan base increases week by week, this is [...]
Tuesday evening 77Agency along with C&M Media PR and Facebook hosted an evening of Social Media Marketing for Fashion and Luxury Brands in New York. The event was held at Soho House and had a great turnout with many curious fashion marketers excited about the new possibilities social media can offer for their brands.
C&M Media, [...]
As past data shows us, social networks have become an increasingly appealing channel for advertisers looking to make the most out of their online marketing efforts.
A unique aspect about social networks is that they offer the ability to identify and reach the exact target audience while facilitating interaction between brands and existing or potential customers. [...]
One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.
As a result, an increasing number of [...]
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