Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, [...]
As I was looking over some of our client’s Fan Pages this morning, I couldn’t help but realize an extra line of text that appeared right underneath each of the posts.
Then I found out Facebook had just rolled out their new post insight product which allows page admins to view the number of impressions each [...]
Facebook has once again shown it is playing catch-up to Twitter in the functions department, with the soft launch of its new retweet-like function: “via”.
So far, Facebook has received many criticisms for not finding their own way of doing things, however, our take is that, if it facilitates sharing and diffusing information, why not? Plus, [...]
Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc. But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]
Posted in Social Marketing on January 13th, 2010Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the [...]
A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives.
However, many are still skeptical about handing over the reigns to a digital agency and instead choose to play a more conservative role while [...]
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]
The total number of people accessing Facebook via their mobile phones is now up to 65 million compared to just 2o million eight months ago. Since its launch in 2006, Facebook Mobile was initially available only in English.
However, due to the incrementing necessity of staying in touch with friends and contacts when there’s no computer [...]
Another month, another Facebook Developer Garage session in London, this time about fan pages. Iskandar Najmuddin from Nudge talked about the FB news: Live Stream Box, Fan Box, translation of FB Connect into a dozen languages. He pointed out three aspects that should be taken into account when measuring your activities on Facebook: virality; traffic [...]
Posted in Social Marketing on July 23rd, 2009Along the same line as our previous post, featured below is a piece published on today’s DailyNet which discusses our recent collaboration with Facebook for the knowledge sharing seminars dubbed ‘Facebook for Marketers’.
Such initiative came about in response to an increasing level of interest on behalf of our clients with regards to the use of [...]
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