Now your brand has a bigger chance of getting discovered on the Web thanks to those journalists who are using search and social media as sources of information for their stories.
As reported on guardian.co.uk, a recent US survey has revealed that an overwhelming majority of reporters and editors use social media sources for researching as [...]
Creating SEO-friendly content can be a daunting task, but it’s the only way to make your website popular. Search engines rank your websites according to the quality of your content, therefore, it’s important to be relevant.
It works the same way for content marketing – the creation or sharing of content for the purpose of engaging [...]
Though many marketers may still be going through the adaptation curve and slowly beginning to shift some of their marketing efforts to leverage social media tools and networks, other senior marketers- 81% – according to a new research from the Society of Digital Agencies, are expecting an increase in digital marketing projects.
45.4% of respondents worldwide [...]
This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.
A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and [...]
Traditionally, the main ways for brands to get found online are through SEO (search engine optimization) for corporate websites and PPC (pay per click) by keyword bidding.
However, having good SEO will also depend on a series of fundamental aspects that will guarantee an increase in website traffic: good content, fresh content, good use of keywords [...]
Online reputation management often begins with adopting traditional SEO counter tactics and the term Reputation Shield has gained widespread use. The aim is to create genuine, positive content about a brand or a person, and occupy top level search engine positions by:
Creating social media profiles on Facebook, Twitter, LinkedIn, Myspace
Publishing new blogs, and writing guest [...]
From my SEO standpoint, effective Information Architecture happens when web design grants usability and accessibility to well organized content.
Accessibility is also spiderability, and search engine optimization will make a website easy to crawl for bots, and pleasant to navigate for humans. Both kinds of visitors will come back to the website if relevant content is [...]
There are various reasons why you would want to achieve a high rank especially if you’re a marketer. The primary one being to generate more leads for your product or service.
Another good reason: there are millions and millions of people surfing the Web (or Google for that matter),who are constantly in search of information, services, [...]
What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in different regions of the country.
As an attempt to satisfy all tastes Google has come up [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
I was searching on google when I found your site. So much of what you say is true. I...