Posts Tagged "seo"

The importance of good content: Google’s advice

What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]

Google Squared, Rich Snippets, Search Options; Google’s new search tools are here to help you

According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in different regions of the country.
As an attempt to satisfy all tastes Google has come up [...]

A long-established brand goes viral

As mentioned in a previous post, Dimensione Danza chose 77 to develop both a SEO strategy for their website together with the implementation of a social media campaign to create brand awareness and increase site traffic.
Click the image below for a larger view:

I like it!

Branding and awareness via Vanity URLs

Post Highlights

Increase your brand presence in social media
Increase your organic ranking on search results by having a search term in the domain name
Make your brand stand out from the crowd
Be in the top-of-mind of your current and potential customers, make it easy for them to find you

If you are a company or marketer, (early adopter [...]

Dimensione Danza: Building a brand through social media

As firms are seeking for new, cheap and efficient ways to market and promote their products online, social media, despite its self-explanatory name, is no longer considered recreational. It’s become an essential online marketing instrument for advertisers and marketers.
Dimensione Danza a company founded on its passion for dance and inspired professional dancers for over 20 [...]

77Agency officially listed GAAC

Scouting and actually finding the right online agency for your business can be quite a daunting task, not to mention, expensive.
Having an agency to manage all online advertising activities nowadays has become a core element within most businesses’ marketing strategies, thus requires a bit of time and dedication in finding the right fit for your [...]

Top 3 Online Marketing tactics for brands to keep surviving

Many people are wondering what kind of approach is most appropriate at times of crisis. Some are tightening their belts and cutting budgets short, others, are contemplating jumping on the opportunity to build and strengthen their brand.
Some marketing strategies have proved to be more effective than others, particularly during economic recessions. And yes, it takes [...]

Universal Search leading to Universal SEO?

I don’t remember exactly when or where I heard or read the expression Universal Search for the first time. I believe it was in a meeting at one of the Google offices a few years ago and it was just the confirmation of something that I had long hoped would happen…meaning, Google finally finding a [...]

Matias Alpert, Corporate Development Director HAVAS Digital

Havas Digital and 77Agency recently closed a commercial collaboration with our training/recruitment program, 77Academy, which will be serving as a talent pool for corporations in need of SEM/SEO experts throughout Europe.
Just one month ago, a 77Academy student was successfully out placed into Havas and this is what Havas’ Corporate Development Director has to say [...]

Google Trends for Websites, now available

Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving [...]