What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web.
As an effort to make online advertising even more relevant, Google is opening this beta version to select advertisers on their partner sites and YouTube, however, it will soon be available to the [...]
Scouting and actually finding the right online agency for your business can be quite a daunting task, not to mention, expensive.
Having an agency to manage all online advertising activities nowadays has become a core element within most businesses’ marketing strategies, thus requires a bit of time and dedication in finding the right fit for your [...]
Does your colleague keep coughing and driving you up the wall? Well, turns out Google can explain the nature of the problem.
Due to massive influenza outbreaks and continuous flu-related search queries, Google saw it useful to launch ‘Google Flu Trends’, to provide its users day-to-day flu-related activities. It seems like people, the minute they feel [...]
RCS Digital Brothers, the Italian online gaming company, has been a 77Agency client since August 2007. We have produced measurable results for them by driving traffic into their website, www.fueps.com, and managing the SEM for them on Google.
The image below is a current press release with the latest on Social Gaming; the coming together of [...]
Havas Digital and 77Agency recently closed a commercial collaboration with our training/recruitment program, 77Academy, which will be serving as a talent pool for corporations in need of SEM/SEO experts throughout Europe.
Just one month ago, a 77Academy student was successfully out placed into Havas and this is what Havas’ Corporate Development Director has to say [...]
One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.
Since last March, Google has been offering a new tool to reach the [...]
Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]
Posted in Search Engine Marketing on May 15th, 2008Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008As you all know, Google recently updated its AdWords display URL policy. As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]
Posted in Search Engine Marketing on April 24th, 2008
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