Universal Search is Google’s recipe for mixing different user intents in a Blended SERP.
Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques!
You’ve already optimized your existing site content, you’ve learnt to use smart keyword-dense file names for your images and tagged videos of your products and services [...]
Many people are wondering what kind of approach is most appropriate at times of crisis. Some are tightening their belts and cutting budgets short, others, are contemplating jumping on the opportunity to build and strengthen their brand.
Some marketing strategies have proved to be more effective than others, particularly during economic recessions. And yes, it takes [...]
I don’t remember exactly when or where I heard or read the expression Universal Search for the first time. I believe it was in a meeting at one of the Google offices a few years ago and it was just the confirmation of something that I had long hoped would happen…meaning, Google finally finding a [...]
Posted in Search Engine Optimization on September 4th, 2008 A comprehensive list of search engine ranking factors, listed by value for Google. The authors says:
“This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google’s ranking algorithm (the method by which the search [...]
SEO tip: Google Content Analysis gives you insight into what Google thinks of your META descriptions, titles and content.
Google’s Webmaster Tools recently introduced the Content Analysis feature. It alerts webmasters of titles that Google might find too short, and META descriptions that are too short or [...]
When will Yahoo! give in and introduce equal sitemap format?
Google introduced the use of sitemaps [...]
The proper naming and listing of images on a website can do wonders for the site’s visibility, we experience at 77. Image search can become a good source of visitors to your site once you know how to archive and name your images. At Blogstorm [...]
Posted in Search Engine Marketing on July 30th, 2007Search Engine Land touched on an interesting issue today: is professional Search Engine Optimization affordable for small businesses? They reach the conclusion that any company can do SEO and that it is always worth the money. Understandable, since the writer is with a company called ‘Pole Position Marketing’ and might have something to gain on [...]
Posted in Search Engine Optimization on July 14th, 2007The recent hunt for incoming linkage in SEO has gone too far, according to Read/Write Web: there are companies offering to provide incoming links from blog comments for a fixed price. They guarantee that the comments are not robot-generated. 77 is sure Google will not appreciate [...]
Posted in Social Marketing on July 13th, 2007You might have already heard of Google Universal Search. Officially, the new Google interface is only available on google.com for users who search in English but part of its functionality is already in use on other domains of Google. GUS takes on a more ‘vertical approach’ meaning you get more information on a narrower subject: [...]
Posted in Search Engine Marketing on April 1st, 2007
Facebook: Do we know all there is to know?
77Agency and Facebook host a knowledge sharing evening in London about the effectiveness of social media marketing. Read more
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No Bill Monitor plans to extend to different areas in the UK, but in the future...