Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008As you all know, Google recently updated its AdWords display URL policy. As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]
Posted in Search Engine Marketing on April 24th, 2008Everybody knows what could be the most important acquisition in the last 20yrs. in tech business. Microsoft does want Yahoo! and has offered the Sunnyvale-based company a terrific amount of about 44 billion dollars. The “official” reason behind Microsoft’s attempt is that it wants to join forces with Yahoo! to build an effective alternative [...]
Posted in Marketing Analysis on April 1st, 2008A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at [...]
Posted in Video Advertising on March 26th, 2008At last! Google and DoubleClick Inc., a global leader in digital marketing, have finally closed their multi-billionaire merger, which will result in a win-win situation where both parties will expand their operations aiming at an increase of their long term profitability. Because the global economy is now traversing a major slow down, this [...]
Posted in Search Engine Marketing on March 25th, 2008Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]
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Hello Marcello, Thank you very much! It was great having you here at 77. You have a...