On Friday Google launched ‘SearchWiki’, a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results.
The Official Google Blog makes clear to us that the changes you make only affect your own searches. But [...]
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]
Google has rolled out a couple new features lately. One speaks m.o.n.e.t.i.z.a.t.i.o.n. the other one, face to face communication with Gmail chat and video.
Back to the first feature, looks like YouTube is finally ready to bring in some of that revenue. The idea is that now, with YouTube Sponsored Videos, anyone can promote their videos [...]
Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn’t help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promoting a [...]
Posted in New Media Tips on November 6th, 2008Google’s changes to its AdWords platform will change the way in which ads are displayed on the search results page.
One of the changes involve tweaking the Quality’s Score algorithm. As we know, every ad in AdWords has its own Quality Score and the higher the Quality Score the higher the ad appears on the results [...]
Google is currently testing out their edit result feature which in theory will give users the ability to add, remove or classify their search results. The feature is not yet under the experimental lab area, however, some users who have been included in the bucket test have already spotted it around.
Take a look at this [...]
I guess its safe to say competition is officially over between search engines. Google has literally ’stomped over’ as Search Engine Land says, all existing providers. The latest stats as Compete plots out, go something like this:
Google: 71.5%
Yahoo: 13.3%
Microsoft Live: 10.6%
Ask: 3.0%
AOL: 1.2%
Impressive. But we kinda already knew this. So one thing is the [...]
It ain’t over ‘til the fat lady sings. What do we know about Microsoft and Yahoo!. The latest is that supposedly, they’ve called it quits.
Yahoo! issued a communication declaring that all intentions and possible transactions regarding what could have been a partial or ‘all out’ merge with Microsoft, have come to an end. ‘With respect [...]
comScore.com has recently released the March 2008 statistics for European search engine market share. Google’s figures are very impressive: according to comScore.com data, nearly 8 out of 10 search queries originate from Google’s web site. Google currently has 79.2% of the search market share in Europe, meaning that we can talk about a unopposed monopoly [...]
Posted in Marketing Analysis on May 12th, 2008Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008
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I was searching on google when I found your site. So much of what you say is true. I...