“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association.
Considering Google’s many, many… many talents, will the revival of tourism in Mexico be feasable? yeah.
The plan is for Mexico’s National Institute [...]
What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web.
As an effort to make online advertising even more relevant, Google is opening this beta version to select advertisers on their partner sites and YouTube, however, it will soon be available to the [...]
Scouting and actually finding the right online agency for your business can be quite a daunting task, not to mention, expensive.
Having an agency to manage all online advertising activities nowadays has become a core element within most businesses’ marketing strategies, thus requires a bit of time and dedication in finding the right fit for your [...]
77Agency has become Google Analytics Authorised Consultant!
As a Google Analytics Authorised Consultant, we offer professional analytics services and technical consulting to our large client base—including American Express, Halifax Bank of Scotland, Rackspace and Barclaycard, amongst many other top corporations in the entertainment, financial, food & beverage and travel sectors.
“Being accepted into the Google Analytics [...]
On Friday Google launched ‘SearchWiki’, a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results.
The Official Google Blog makes clear to us that the changes you make only affect your own searches. But [...]
Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]
Google has rolled out a couple new features lately. One speaks m.o.n.e.t.i.z.a.t.i.o.n. the other one, face to face communication with Gmail chat and video.
Back to the first feature, looks like YouTube is finally ready to bring in some of that revenue. The idea is that now, with YouTube Sponsored Videos, anyone can promote their videos [...]
Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn’t help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promoting a [...]
Posted in New Media Tips on November 6th, 2008
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