Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]
Posted in Search Engine Marketing on May 15th, 2008Everyone likes efficiency, right? Google does too, this is why as part of their efforts to perfect user experience, they have recently implemented a new factor into Quality Score: landing page load time.
Why is the landing page load time so important? On one hand, it is prominent users are taken to the page of interest [...]
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