This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.
A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and [...]
Traditionally, the main ways for brands to get found online are through SEO (search engine optimization) for corporate websites and PPC (pay per click) by keyword bidding.
However, having good SEO will also depend on a series of fundamental aspects that will guarantee an increase in website traffic: good content, fresh content, good use of keywords [...]
Businesses can aim for social media paid advertising in order to gain a better presence within that particular social media network, outside of the business’s official website or channel. How about paid advertising in Facebook?
Let’s not get into the dwelling details of how to go about advertising on Facebook, for that I would recommend you [...]
While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]
Many people are wondering what kind of approach is most appropriate at times of crisis. Some are tightening their belts and cutting budgets short, others, are contemplating jumping on the opportunity to build and strengthen their brand.
Some marketing strategies have proved to be more effective than others, particularly during economic recessions. And yes, it takes [...]
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i am often bumping about the internet almost all of the day as a result I choose...