While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]
I’d like to turn back a bit and refer to the Beijing Olympics as a wonderful example of how brands use the power of social media to reach vast audiences and increase brand exposure.
It is to a brand’s interest to piggyback on a mega global event as the Olympics to create the ideal buzz and [...]
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i am often bumping about the internet almost all of the day as a result I choose...