How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute.
The most popular video site in the planet has just launched a new ad format, currently available in the U.K., France, Italy, [...]
Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]
Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of [...]
Posted in Video Advertising on May 21st, 2008
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