Posts Tagged "online reputation"

Social Media in the Office: Yes or No

According to a recent study by Deloitte, nearly one-third of interviewees (30%) revealed that social networking is a part of their business and daily operations.

Now, if we were to go back, say one year, such statement would have seemed atrocious to many. But it can also feel as if we’re going against nature. Companies are [...]

StepRep: Monitor your Online Reputation

We’ve touched on this subject before, online reputation management and the importance of having a positive image for a business’s success not to mention a durable competitive advantage.
If you have an online presence and are engaged in social media marketing activities for you brand, you’re bound to have somekind of online reputation.
Between blogs, websites, Facebook, [...]

Motrin teaches us the good and the bad side of Viral

Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]