Posts Tagged "online reputation"

77 on brand monitoring for fashion brands

We touched on this very same topic a few days back, you can actually view the article here.
The story below is entirely in Italian, click on image if you want to read the complete version.

I like it!

How brands should react to negative online comments

How should brands respond to bad reviews or critics about their products or services? Should they ignore them or respond? Why do these pose a threat to brands?
Unfortunately, reality tends to bring out the bad comments and bury the good ones which become harder and harder to find. It seems that online comment boards are [...]

Why is online good for providing customer care?

Answer is…immediacy.
As Seth Godin clearly states it, “self-service customer support outperforms the traditional model because people don’t have to wait in line.” Today, there are many online services available that allow for any kind of business, big or small, to come closer to its customers.
Online social services are ideal to understand what customers are looking [...]

Social Media Monitoring; how to go about it and why

There’s nothing new about the statement that social media is extremely fast-moving and fluid, hence it’s very important for agencies, marketers and advertisers, who dedicate loads of time into them, to understand how to go about controlling what is being said about their brands across all types of social media; wikis, networks, forums, microblogs, etc.
This [...]

Social Media in the Office: Yes or No

According to a recent study by Deloitte, nearly one-third of interviewees (30%) revealed that social networking is a part of their business and daily operations.

Now, if we were to go back, say one year, such statement would have seemed atrocious to many. But it can also feel as if we’re going against nature. Companies are [...]

StepRep: Monitor your Online Reputation

We’ve touched on this subject before, online reputation management and the importance of having a positive image for a business’s success not to mention a durable competitive advantage.
If you have an online presence and are engaged in social media marketing activities for you brand, you’re bound to have somekind of online reputation.
Between blogs, websites, Facebook, [...]

Motrin teaches us the good and the bad side of Viral

Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]