In 2008, the scenario that Nielsen painted for us with regards to the Internet industry in Italy was one which emphasized on the explosive phenomenon of communities, social networks, forums and blogs.
This past December, the results provided by the media research company were characterized instead by the continuing growth of online news, gaming sites, gambling [...]
Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc. But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]
Posted in Social Marketing on January 13th, 2010Smartphone owners are more comfortable making purchases from their handsets, however, the poor mobile site functionality is still not up to standard which makes mobile users discard the idea.
The recent study by Compete- Smartphone Intelligence Survey- has revealed that mobile commerce (m-commerce) is bound to grow drastically in 2010.
“We’re seeing notable behavior differences across devices, [...]
To decipher the myth behind a company’s level of greenness and whether green marketing proofs to be efficient or not, Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of a number of industry publications to determine if it really works or if it’s just playing pretend.
Numbers from the report revealed that [...]
In continuation to our previous article about the future of digital marketing, digital channels are projecting spending increases as more and more marketers consider interactive advertising a fundamental aspect in their marketing mix strategies.
Millward Brown recently presented their predictions with regards to where the digital marketing is headed in 2010, suggesting a series of insights [...]
Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the [...]
It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small [...]
Today, consumers rely on social media sites as much as company websites for product information. They’re also seeking for a more personal online interaction with brands and perhaps establish a closer rapport with a company’s online brand representative.
A recent survey from Razorfish “FEED: Digital Brand Experience Survey”, polled US Internet users who have ever ‘friended’ [...]
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Posted in 77News on November 25th, 2009Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex?
Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference not only for brands to reach its consumers, but also as a [...]
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