Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]
Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]
In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than the usual banners.
Marketers, as we know, are always seeking for new and impactful ways [...]
A new survey by StrongMail Systems was recently revealed by MediaPost explaining how social media has emerged as a direct marketing channel and how both email marketing and social media are being simultaneously used as part of a company’s’ online marketing plan.
Even though many declare direct marketing techniques, as email marketing, to be obsolete due [...]
One fact that holds true in the marketspace whether online or offline, is that before marketers can effectively respond to consumer demand, they must first understand their consumers, but most importantly, their consumer’s behaviour.
A recent research by McKinsey states that consumers are moving ‘outside the purchasing funnel’ and changing their way of going about the [...]
As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]
This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase brand awareness and maximize internet exposure.
Click [...]
Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association.
Considering Google’s many, many… many talents, will the revival of tourism in Mexico be feasable? yeah.
The plan is for Mexico’s National Institute [...]
We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange members in the UK, Italy, Netherlands, Ireland, Russia, Poland, India, Israel, Australia, Mexico, Argentina and Brazil. The [...]
Posted in Other Marketing on June 15th, 2009
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It’s interesting to see McKinsey starting to...