A recent study by Burston Marsteller revealed that 79% of the largest 100 companies from the Fortune 500 selection is using at least one of the most popular social media networks (Twitter, Facebook, YouTube etc).
Can you try and guess who the winner social platform for Fortune 100 companies is?
You guessed right, Twitter it is.
65% of [...]
Posted in Marketing Analysis on March 18th, 2010
As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]
Posted in 77News on March 17th, 2010
After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]
Posted in 77News on March 12th, 2010
This year, 77Agency will be attending Europe’s leading social media event, Social Media World Forum, to be held at the Olympia Conference Centre in London the 15th and 16th of March.
The two day conference and exhibition aims to bring together industry experts to share social media knowledge and case studies from global brands, plus the [...]
Posted in 77News on March 3rd, 2010
Now your brand has a bigger chance of getting discovered on the Web thanks to those journalists who are using search and social media as sources of information for their stories.
As reported on guardian.co.uk, a recent US survey has revealed that an overwhelming majority of reporters and editors use social media sources for researching as [...]
Posted in New Media Tips on February 26th, 2010
The three new media companies will host a series of social media events in central London, presenting marketing professionals with the latest opportunities, techniques and tools available to manage social media and mobile campaigns.
Following a successful run of seminars hosted by 77Agency and B!Digital in 2009, business social network Viadeo has decided to officially join [...]
Posted in 77News on February 24th, 2010
I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]
Posted in New Media Tips on February 17th, 2010
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
Posted in New Media Tips on February 15th, 2010
A few months back we wrote a post discussing the importance of dedicating time to customers and how the rise of social media use can positively impact customer service as well as enhance interaction between brands and consumers.
This still holds true as we haven’t stopped witnessing great efforts on behalf of brands, for instance, @WholeFoods, [...]
Posted in New Media Tips on February 12th, 2010
It’s a well-known fact that social media is growing rapidly and certainly going global as more and more users engage and businesses embrace them.
As time goes by, it’s interesting to see how social networks have evolved, the new developments being made and how users are engaging and participating in the social Web.
Below is another great [...]
Posted in Social Marketing on February 10th, 2010
i am often bumping about the internet almost all of the day as a result I choose...