Posts Tagged "online marketing budget"

88% of brands rate social media very important to business

New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.

The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]

Interactive Marketing budget predictions looking good for another five years

One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.
As a result, an increasing number of [...]