The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.
The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]
According to a study by email marketing solutions company Campaigner, higher growth small businesses are spending more on marketing, and favoring online tools such as email marketing over traditional marketing vehicles.
Despite the economic climate and the challenges it has posed to businesses of all sectors and sizes, many small business owners are beginning to see [...]
Yesterday, 77Agency in collaboration with Buongiorno Marketing Services, held their 3rd social media event in the month of October dedicated to marketing professionals in Europe. The event was held last night at the private member club, the Soho House London, where we then had the opportunity to network informally with our exclusive guests including the [...]
Posted in 77News on October 16th, 2009One of the greatest pleasures of life is food, no question about it. But when you live in a place like London and you are a newcomer, this becomes a challenge: ”where should I go?” But then the second question comes up:”what kind of food do I want?”
As a cosmopolitan city, London offers plenty of [...]
Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
As a new media marketing agency, we are both personally and professionally interested in technological trends, new gadgets and innovations. People in our staff have used social media for a while now, with presence here and there.
As an agency we’ve now decided to have a more extensive and consistent presence on social media in order [...]
Everyone is tweeting Skittles!
Skittles has undergone a complete social media makeover. Seems like the folks at Skittles realized the power of going social and the fact that even if you have a hunky-dory website full of what is usually PR nonsense, doesn’t mean you’ll get people’s attention.
Plus, had you been thinking Skittles at all lately? [...]
Shout’em, the microblogging platform that has been running on a private beta for months is finally going live early December.
Mashable’s Stan Schroeder explains the Croatian-born start-up allows for anyone to create and manage a microblogging community like Twitter that can be fully customizable. You can use your own URL and select the theme you’d like [...]
Car manufacturer Fiat is rolling out an online web series in drive for the Fiat Grand Punto in Italy.
The competition is composed of various phases, (3 to be exact) first one being an online, open-to-all-public, registration process where candidates can access the competition site through this link www.8inpunto.it, enter their personal information and record a [...]
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