A recent study by Burston Marsteller revealed that 79% of the largest 100 companies from the Fortune 500 selection is using at least one of the most popular social media networks (Twitter, Facebook, YouTube etc).
Can you try and guess who the winner social platform for Fortune 100 companies is?
You guessed right, Twitter it is.
65% of [...]
I recently stumbled upon an old Groundswell blog post which predicted that the future of social media would be like air in 10 years time…and that’s exactly where we are headed. Social media is a rapidly evolving space that we should continuously keep up with and understand in order to better leverage it.
Today, the huge [...]
Any company’s goal should be focused on achieving results when embarking on a branding, marketing and online advertising campaign, especially considering all the opportunities and channels available in the digital enviroment today. But even more important is building brand awareness for your product or service.
Some common marketing challenges for marketers may include, increasing sales, increasing [...]
Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc. But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]
Posted in Social Marketing on January 13th, 2010Online reputation management often begins with adopting traditional SEO counter tactics and the term Reputation Shield has gained widespread use. The aim is to create genuine, positive content about a brand or a person, and occupy top level search engine positions by:
Creating social media profiles on Facebook, Twitter, LinkedIn, Myspace
Publishing new blogs, and writing guest [...]
Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!
Companies use it to grow business, which is not necessarily something you can achieve overnight. It’s a long-term effort.
Yes, social media has it’s downsides too. For instance, [...]
Facebook’s new widget ‘Fan Box’ allows brands, products, celebrities to integrate their Facebook Pages into their website.
It’s a sort of Facebook away from Facebook tool that let’s anyone with a fan page publish more of their social content; status updates, video, photos of the fans, without the need to log in to the social site [...]
Nielsen’s new study revealed some very interesting facts about consumer’s level of trust when it comes to Internet advertising.
The latest global consumer survey ran by the company disclosed that many consumers base their buying decisions on the opinions of friends and colleagues. A total of 25,000 Internet users from 50 different countries participated in this [...]
As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]
We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange members in the UK, Italy, Netherlands, Ireland, Russia, Poland, India, Israel, Australia, Mexico, Argentina and Brazil. The [...]
Posted in Other Marketing on June 15th, 2009
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