Posts Tagged "online advertising"
77Agency featured in ItaliaOggi article discussing how 77Agency’s close relationship with social network giant Facebook, is helping brand directors and managers understand the advantages behind online advertising through a powerful channel such as Facebook.
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Marco Corsaro, 77Agency MD comments on the occassion: ‘it’s a rare opportunity to be able to talk [...]
Posted in 77News on October 5th, 2009
After three successful seminars in key citites– London, New York and Rotterdam– 77Agency decided to debut in Milan by dedicating an evening to ‘Facebook for Marketers’ with special guestspeaker Diego Oliva, Commercial Director Southern Europe-Facebook, who discussed the key advantages of having brand presence on social network Facebook and the importance of being relevant and [...]
Posted in 77News on October 5th, 2009
Another insightful event hosted by 77Agency and Buongiorno Marketing Services came to a close October 1st, 2009. Last night, the Bulgari Hotel in Milan was host to many top tier marketers who booked their place at the seminar ‘Facebook For Marketers’ with guest speakers Diego Oliva, Commercial Director Southern Europe-Facebook, Daniela Gallo, Digital Marketing Manager-Buongiorno [...]
Posted in 77News on October 2nd, 2009
According to Nielsen statistics, Facebook was the #1 social networking site advertised on by 10 of the 13 industries when ranked by display ad impressions.
It is obvious that this increase in investment on Facebook has gotten rid of any misconceptions advertisers may have had in relation to online advertising and its effectiveness.
Time Americans spent on [...]
Posted in Social Marketing on September 29th, 2009
The objective of raising brand awareness is sometimes difficult to tabulate, however raising brand awareness will help increase consumer confidence which is key to the success of any brand wishing to have a spot in the online marketplace.
Studies have shown that running online display campaigns together with other online marketing activities will boost traffic and [...]
Posted in Display Advertising on September 9th, 2009
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]
Posted in Search Engine Marketing on August 19th, 2009
Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online.
Facebook took a bet on FriendFeed showing yet again openness in adopting advanced third party features that would improve its service: Flickr’s photo tagging, Delicious’s link sharing, [...]
Posted in Media News on August 11th, 2009
Along the same line as our previous post, featured below is a piece published on today’s DailyNet which discusses our recent collaboration with Facebook for the knowledge sharing seminars dubbed ‘Facebook for Marketers’.
Such initiative came about in response to an increasing level of interest on behalf of our clients with regards to the use of [...]
Posted in Social Marketing on July 23rd, 2009
One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.
As a result, an increasing number of [...]
Posted in Marketing Analysis on July 22nd, 2009
On a previous post we discussed about the importance of friend’s opinions when it comes to the decision-making process prior to buying a product.
The latest research from Nielsen together with the World Federation of Advertisers (WFA) reveals some insightful information about what consumers’ perception and appreciation of advertising is, across both traditional and non-traditional channels.
According [...]
Posted in Marketing Analysis on July 16th, 2009
People have to realize the importance of educating themselves before trading,...