There’s been quite a lot of buzz going on ever since Facebook decided to open up its API to agencies in order to enable advertisers to manage their Facebook ad campaigns more efficiently and effectively.
Apparently, Google has been feeling threatened by the 400 million user social media platform since many brands have began shifting online [...]
A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives.
However, many are still skeptical about handing over the reigns to a digital agency and instead choose to play a more conservative role while [...]
(thanks Jo!)
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Posted in 77News on November 20th, 2009I like it!
Posted in 77News on November 19th, 2009Social networks are among the most powerful examples of socialized media — explains Brian Solis — They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
This increase in participation on behalf of social media users is forcing advertisers and marketers to shift their marketing efforts as [...]
Socializing and advertising come together in our pocket technology. Online advertising is now integrated with the offline. And the internet is crucial for creativity.
This is the opening paragraph of an article issued today on IlSole24Ore’s online edition of B2B.it, discussing our continuing efforts to address industry marketers about a series of important topics revolving social [...]
New interesting figures about UK online display ad impressions from a new comScore study revealed that social networking sites account for 13.8 billion display ad impressions in August 2009, nearly 25% of all display ads viewed online.
Telecommunications was the most prominent industry in the list of categories of UK advertisers on social networking sites. Telefonica [...]
Yesterday, 77Agency in collaboration with Buongiorno Marketing Services, held their 3rd social media event in the month of October dedicated to marketing professionals in Europe. The event was held last night at the private member club, the Soho House London, where we then had the opportunity to network informally with our exclusive guests including the [...]
Posted in 77News on October 16th, 2009How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute.
The most popular video site in the planet has just launched a new ad format, currently available in the U.K., France, Italy, [...]
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]
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