Google’s changes to its AdWords platform will change the way in which ads are displayed on the search results page.
One of the changes involve tweaking the Quality’s Score algorithm. As we know, every ad in AdWords has its own Quality Score and the higher the Quality Score the higher the ad appears on the results [...]
In July, Google agreed to buy for $140 million 100% of the company Begun, Russian contextual advertising company, from the UK-registered Rambler Media Ltd., operating one of Russia’s most popular internet brands Rambler. The parties had planned to complete it before the end of September, however due to skepticism on behalf of the FAS (Federal [...]
Posted in Media News on October 17th, 2008As some businesses keep on tightening their belts for the recession, others, despite the funny time, launch new advertising platforms and analytics tools.
It’s not only Google’s Third-Party Ad Serving the new big thing that has rolled out in this particular period, Yahoo! and MySpace have also managed to make their own appearance and steal some [...]
Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.
No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45% this year and as explained by Michael Arrington (TechCrunch) on his post, the one [...]
It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.
Presumably, when we hear the word recession, we immediately think, ‘it’s time to [...]
Google just wants to have fun…despite the economic downturn.
The beta version of Adsense for Games is now available for the integration of video ads into online social games. The opportunities of reaching more customers and placing relevant ads to reach the right audiences are expanding to this new medium.
The truth is, web-based games have increased [...]
La Repubblica’s financial supplement ‘Affari&Finanza‘ featured a 77Academy article today, on both its online and printed version, discussing the continuous boom of online advertising in today’s market. Among the elements disclosed is the sudden necessity to invest on digital ads since traditional media has been running slightly short for some advertisers. Despite the economic recession, [...]
Posted in 77News on June 9th, 2008Referring back to Riccardo’s article on Google’s trademark policy, this is now becoming a very serious issue that has started to be brought into trial. The problem lies in that small advertisers have been using the tactic known as ‘piggybacking’ where they insert BIG advertiser brand names, and slogans into text ads in order to [...]
Posted in Media News on June 5th, 2008Recent reports say AOL is branching off to create specialized websites in order to reach a wider audience. Because internet users have become more and more, let’s say, picky, in terms of where they search and what they search for, it is best to adapt to them than to try and shape up people’s minds.
So [...]
At last! Google and DoubleClick Inc., a global leader in digital marketing, have finally closed their multi-billionaire merger, which will result in a win-win situation where both parties will expand their operations aiming at an increase of their long term profitability. Because the global economy is now traversing a major slow down, this [...]
Posted in Search Engine Marketing on March 25th, 2008
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