In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than the usual banners.
Marketers, as we know, are always seeking for new and impactful ways [...]
Until recently, Facebook was a confusing network for brands. A vast number of people including companies and marketers weren’t sure what the platform was all about, or the difference between a page, sometimes called public profile or a group. Fortunately, Facebook’s recent changes to make pages seem more like public profiles by granting them the [...]
Posted in Social Marketing on June 8th, 2009Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to an old solution: advertising.
It is to some extent contradictory to the purpose [...]
Looks like Facebook is losing some points due to poor ad monitoring on its advertising platform, according to NMA.
High-profile brands such as eBay, First Direct, Vodafone, O2 and now Tesco have all taken measures to remove advertising from the social networking giant after finding their ads placed next to inappropriate content and groups supporting holocaust [...]
Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]
We are proud to present our first interviewee on 77Lab, Michael Schneider. Michael is the CEO of Mobile Roadie (@mobileroadie). Michael is also the founder and CEO of Fluidesign, an award winning interactive agency in Los Angeles. Michael is very active in the LA tech and entrepreneur community, serving as past board member of Entrepreneurs [...]
Posted in 77Interview on May 5th, 2009I really liked the video “The Break Up”, released over a year ago, as it was an entertaining way to show that advertisers where not choosing the right path to address to customers. But if I had to do the video today I would emphasize on something a bit different: the shift of power.
It’s quite [...]
Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]
Thanks to Blei Spa, the leader representative agency for advertising in foreign media, today we were able to attend BBC’s European Media & Marketing presentation which took place at the Four Seasons in Milan this morning.
EMS is the biggest survey of Europe’s affluent and influential. It contains breadth of media and marketing data. The survey [...]
The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009.
According to Martin Sorrell, WPP’s CEO and advertising guru, in an recent interview for one of Italy’s most read journals, [...]
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