Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
As pointed out on one of our previous posts, 77 attended BBC’s presentation of the European Media & Marketing Survey which highlighted, not only the facts and figures regarding BBC’s European viewership and reach, but also looked into BBC’s online audience, the digital tendencies and the power of online influentials.
Along the same lines, the survey [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
i am often bumping about the internet almost all of the day as a result I choose...