In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to [...]
Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.
Posted in Video Advertising on October 26th, 2007
The Nielsen Co is considering making the measurement of Internet usage obligatory for its TV rating households. For marketers this will mean a leap in insight as these numbers will provide ideas on how the use of Internet is intertwined with the use of ordinary TV.
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Posted in Other Marketing on June 21st, 2007
According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively - with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]
Posted in Mobile Marketing on June 11th, 2007The Nielsen Company will soon issue numbers on how often advertisements are viewed, much like their TV ratings. At 77 we believe that these numbers will confirm that every single viewer of a TV program is either in the kitchen, on the phone or in the bathroom during the commercial breaks.
TV program makers are afraid [...]
Posted in Video Advertising on April 1st, 2007
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Hello Marcello, Thank you very much! It was great having you here at 77. You have a...