According to new research, Blackberrys and iPhones have proven to be the leading smartphone devices in the UK.
The number of British using smartphones rose 10% in the last three months to almost 6.2 million, with Blackberrys becoming the fastest-growing smartphone.
The study by Nielsen also revealed that browsing the web was the fastest growing UK mobile [...]
According to Nielsen statistics, Facebook was the #1 social networking site advertised on by 10 of the 13 industries when ranked by display ad impressions.
It is obvious that this increase in investment on Facebook has gotten rid of any misconceptions advertisers may have had in relation to online advertising and its effectiveness.
Time Americans spent on [...]
(image credit: AFP)
Facebook: 300 million users and still going strong. Although to some marketers advertising on Facebook still remains both an enigma and a challenge, others have found integrating Facebook into their online promotions to be the most useful and cost-effective strategy that produces tangible results.
Just recently, Facebook and Nielsen signed a multi-year strategic alliance [...]
On a previous post we discussed about the importance of friend’s opinions when it comes to the decision-making process prior to buying a product.
The latest research from Nielsen together with the World Federation of Advertisers (WFA) reveals some insightful information about what consumers’ perception and appreciation of advertising is, across both traditional and non-traditional channels.
According [...]
In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to [...]
Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.
I like it!
Posted in Video Advertising on October 26th, 2007
The Nielsen Co is considering making the measurement of Internet usage obligatory for its TV rating households. For marketers this will mean a leap in insight as these numbers will provide ideas on how the use of Internet is intertwined with the use of ordinary TV.
[...]
Posted in Other Marketing on June 21st, 2007
According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively – with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]
Posted in Mobile Marketing on June 11th, 2007The Nielsen Company will soon issue numbers on how often advertisements are viewed, much like their TV ratings. At 77 we believe that these numbers will confirm that every single viewer of a TV program is either in the kitchen, on the phone or in the bathroom during the commercial breaks.
TV program makers are afraid [...]
Posted in Video Advertising on April 1st, 2007
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
i am often bumping about the internet almost all of the day as a result I choose...