Posts Tagged "new technology"

QR Codes on Websites: connecting the virtual with the real

(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the [...]

Posted in Mobile Marketing on February 6th, 2009

Pinpointing target audiences through 3D billboards

One relevant factor for getting (potential) customer’s attention is knowing and anticipating their reactions. Advertisers know that there is nothing like an infallible ad. Every ad could be appealing for someone as it can also have the opposite effect on others. Women’s reactions are different from men’s reaction, as well as young people can react [...]

Posted in Display Advertising on July 4th, 2008
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