The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave.
The video runs through some big events of 2009 (mostly from a US perspective), starting with the heroic plane crash landing [...]
To close this year of great technological advancements and innovations, 77Agency decided take a look at some of the most significant events in 2009 and translate them into pictures, to help us remember how new media is changing us and the way we communicate, share, network and manage information.
But before we introduce the video, we’d [...]
2009 has been the year of the new media revolution.
To mark this year of change, 77Agency has commissioned a team of artists to illustrate how new media has changed the way we communicate, share and obtain information.
The resulting works will be exhibited and auctioned for charity at the East End Studios in Milan today starting [...]
2009– the year of Social Media in Italy. The total number of Facebook users rocketed to 13 million, which makes it the number one, most visited social network in the country and the number one online activity for internet users in Italy.
However, Facebook’s explosion has not only been visible in Italy, it has become the [...]
About a week ago, Simon Fuller, a journalist from a UK-based online publication brand-e.biz, approached us for information for an article he was writing on luxury brands and their involvement in social media; how to operate across social media, reasons why to get involved and how to go about it.
Our MD, Marco Corsaro highlighted the [...]
The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009.
According to Martin Sorrell, WPP’s CEO and advertising guru, in an recent interview for one of Italy’s most read journals, [...]
I just ran across an interesting marketing analysis, dubbed ‘Responsiveness to Ads Across Media,’ from MediaMark Research and Intelligence, which basically plots out the media in which Americans prefer to receive advertising from.
I guess we can all agree it is quite a quest to deliver the right message to the right audience at the right [...]
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