Posts Tagged "myspace"

Mobile devices more often used for social networks

Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]

MySpace: now with YouTube lay-out!

MySpace has redecorated their video section and now looks like a true YouTube clone. For marketing purposes probably a good idea, is what we think at 77. And on the field of marketing, MySpace has certain advantages over YouTube. Where YouTube is being sued every other [...]

Hyves: The Dutch sensation opens up

It’s about time we dedicated an article on 77 to Hyves. The Dutch company has such a strong presence in the Netherlands that, according to Hyves frontman Raymond Spanjar, myspace introduced their services in other European countries first before trying the Netherlands.

[...]

Facebook opens doors to private developers and marketers alike

Online friends network Facebook is allowing its users to develop any sort of applications on their own pages, even advertisements. This creates a very open environment and we at 77 think it will help advertisers reach their audiences far more easily. It basically provides a ready-made social structure for free and freely accessible for marketers, [...]

Confirmed: MySpace To Acquire Photobucket For $250 Million

TechCrunch confirms that “MySpace is acquiring Photobucket for $250 million in cash,” with a
rumored earn-out of “up to an additional $50 million.

“Photobucket has been looking for a buyer since March, when they hired Lehman Brothers to help sell the company. They were looking for $300 million or more, but may have had few bidders [...]

Yahoo into Social Network Ad Sales

Yahoo will take care of the largest part of the advertising sales on social network Bebo, reports Time. Bebo is the largest social network in the UK, and third most popular in the US after Facebook and MySpace. The major social networks seem to be divided now, as Google and Microsoft earlier partnered with MySpace [...]

Aggressive social marketing: buying friends on social networks

For the social marketer with no patience and / or a bad product, the solution is simple: for a few hundred dollars you can buy as many online friends as you like. Friend trading sites – also called friend trains – such as mysocialmarketing.com and friendfrost.com offer instant popularity on the web. They claim they [...]

Music producers hope to put social networks to work

Music record labels are trying to convince the users of social networks to advertise their goods for free, Reuters writes on MSNBC. At 77 we’re not convinced the record labels will be able to have the youth working for them. Not after years of threats of hunting them down for the illegal music they distributed [...]

Facebook just became more attractive for application marketing: Bebo joins platform (Open Social development going slow)

Bebo announced today that it will embrace the Facebook application platform for its own applications. Bebo had earlier announced to be part of the Open Social network initiated by Google, but now seems eager to offer developers the chance to build apps for Bebo as soon as possible. Bebo is no longer mentioned on the [...]