Today, consumers rely on social media sites as much as company websites for product information. They’re also seeking for a more personal online interaction with brands and perhaps establish a closer rapport with a company’s online brand representative.
A recent survey from Razorfish “FEED: Digital Brand Experience Survey”, polled US Internet users who have ever ‘friended’ [...]
(image credit: siliconrepublic.com)
It seems Google is deviating its attention from YouTube and is finding more ways to monetize through its own search site, yet again.
But its seems the search giant is not alone in the development of new strategies to generate online revenue; MySpace and Facebook are also coming up with their very own plans [...]
Today, Facebook takes nearly 60% of all social media market share in the U.S., according to the latest Experian Hitwise report.
Year over year, Facebook visits nearly tripled increasing from 19.94% in September 2008 to 58.59% the following year. During the same period, visits to MySpace have reduced by half while Twitter realized a 1170% [...]
About a week ago, Simon Fuller, a journalist from a UK-based online publication brand-e.biz, approached us for information for an article he was writing on luxury brands and their involvement in social media; how to operate across social media, reasons why to get involved and how to go about it.
Our MD, Marco Corsaro highlighted the [...]
Is the digital advertising industry picking up as we approach 2010?
According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more than seven-fold…from 1.7 billion total minutes in 2007 to nearly 14 billion minutes in 2008.
Sorrell came [...]
As past data shows us, social networks have become an increasingly appealing channel for advertisers looking to make the most out of their online marketing efforts.
A unique aspect about social networks is that they offer the ability to identify and reach the exact target audience while facilitating interaction between brands and existing or potential customers. [...]
Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!
Companies use it to grow business, which is not necessarily something you can achieve overnight. It’s a long-term effort.
Yes, social media has it’s downsides too. For instance, [...]
Nielsen’s new study revealed some very interesting facts about consumer’s level of trust when it comes to Internet advertising.
The latest global consumer survey ran by the company disclosed that many consumers base their buying decisions on the opinions of friends and colleagues. A total of 25,000 Internet users from 50 different countries participated in this [...]
Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]
Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]
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i am often bumping about the internet almost all of the day as a result I choose...