Deals, deals, deals; seems to be the tendency nowadays amongst all big cheeses in the corporate world. Vodafone, the mobile telecom giant and MySpace, one of the largest online social networks brought Vodafone Music Reporter live this week.

This feature is expected to help share Vodafone’s music initiatives with its customers by displaying all sponsored events on the leading online community. Such events will include summer festivals and concerts which can then be further promoted by users with the insertion of pictures and videos available to all music fans, which leads me to my next point.

Music fans in Italy, Germany, Spain and the UK will be enabled to participate in a competition where they will basically be judged by their ‘reporting skills’ while attending one of these Vodafone Music Unlimited events to take place this summer.

The online interactive music platform will choose contestants depending on a submission of a picture or video from the latest gig they attended, which will be voted on by friends of the Vodafone Music Reporter community on MySpace.

Because MTV is also partially running this contest, the winner will be sent along an MTV crew for a day, where he/she will have the opportunity to record a specific event or concert while being in the spotlight as an on-line reporter for the mobile and online version of the show.

I guess it is a cool initiative. This opens way for music enthusiasts to participate and enjoy music in a social networking space. User-generated content is also applicable making the experience all the more interactive and feel like part of a real music community.