Recent research by Nokia shows that a large part of tech savvy youngsters are moving their online activities to their mobiles. Where eMarketer is mostly focusing on the fact that user generated content is actively being shared, we are more impressed by the penetration rate [...]
Posted in Mobile Marketing on December 12th, 2007
Consumers do still not all trust online shopping, reports
MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]
Posted in e-Commerce on September 8th, 2007
Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]
Posted in Mobile Marketing on August 24th, 2007
Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]
Posted in Display Advertising on August 23rd, 2007
Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]
Posted in Mobile Marketing on August 22nd, 200777Lab reported earlier that Google’s privacy protection and its use of personal data were under revision after the Article 29 Working Group filed complaints at the European Union. Now, logically, also Google’s rivals such as Yahoo and MSN are being investigated, reports InfoWorld.
It is good to know Google is not under any special scrutiny. That [...]
Posted in Search Engine Marketing on April 1st, 2007Take a look at the beta version of the new MSN Video site here. The Google Video and Yahoo Video competitor is trying to attract more viewers and keep them on the site longer. SeattlePI reports:
“The new design displays more videos higher on the page, in an effort to ‘improve the overall engagement of our [...]
77Lab is back, with the editing team rested, bronzed and slightly fatter back home from vacation. What happened in the meantime? Not so much, luckily. We kept track of major developments and will often refer to them in future articles, as always. And in a futile attempt to catch two weeks of news in one [...]
Posted in Other Marketing on April 1st, 2007Music record labels are trying to convince the users of social networks to advertise their goods for free, Reuters writes on MSNBC. At 77 we’re not convinced the record labels will be able to have the youth working for them. Not after years of threats of hunting them down for the illegal music they distributed [...]
Posted in Social Marketing on April 1st, 2007
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