Posts Tagged "mobile"

Search Engine Innovation

Lee Odden of TopRank blog posted a short report on the Search Engine Innovation debate at Search Insider Summit. It explains the way Yahoo is going, as Ron Belanger of Yahoo said their focus points were:

Getting search to mobile
Social search - revealing a whole new set of search results.
Better understanding user intent - Yahoo Mindset [...]

77Lab SEM SEO New Media Event list

New Media Marketing Events Calendar
Here we will keep track of upcoming events for you. The following is an extensive list of events, expositions and conferences in the New Media Marketing world:

Date

Event

Location

77Material

May 29, 30 2007

SES Milan

Milano

presentations

Oct 1, 2, 2007

SMX Local & Mobile

Denver

October 2, 2007

ClickZ Specifics: E-mail Marketing

New York

Oct 16, 2007

IAB [...]

Report: marketers go for video in viral marketing

Marketers appear to believe video is the best way to start a viral marketing campaign, reports eMarketer today. According to 77, the results of the researches indicate big opportunities for mobile viral campaigns, although this method was not yet covered in the report.
Key points:
more than 60% of viral ads initiated by advertisers are video, [...]

Short Superman series created solely for Mobile Video

Warner Brothers created a six-episode series of short videos for mobile devices only, reports The New York

Times: “We were never able to do that in the show,” Lisa Gregorian, the executive vice president of worldwide television marketing for Warner Brothers Television Group, said of the “Smallville Legends” mobile series.
Apparently, publishers are finding the mobile Internet [...]

Big growth predicted in mobile video, mobile TV

Three separate reports predict a huge growth for both mobile TV and mobile video subscriber numbers, reports eMarketer. Its own research, and that of Infonetics Research and Screen Digest reach the conclusion that consumers and providers will focus more on mobile video and TV over the next five years. One of the reasons that are [...]

Mobile Search Marketing; wait for current search engines to improve

Until mobile search is up and running it is unlikely that the use of mobile Internet is going to take off the way “regular” Internet did. Marketing on the mobile web will probably spread from the mobile search sites, but for that to happen things will need to change, according to the united mobile network [...]

Vodafone to push flat fees in Europe: mobile advertising about to boom

Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.

The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]

Baresite.com provides mobile sites for the masses

A startup called baresite.com provides a service that easily transforms any website into a mobile site. It works as a portal through which a mobile Internet user should be able to access also sites that have not been designed for the mobile web. According to 77 the results are not convincing yet for all sites. [...]

iPhone iPhone iPhone: not the revolution

By now, you might have already heard of it: the iPhone is out today. For approximately $500 it’s yours. It received both good and bad (p)reviews, and not everyone is certain if it is going to be a success or not. For live reviews of the first iPhones bought in a store, check Wired.

What is [...]

Campaign combines mobile video and viral: Coca Cola ‘extremely happy’

77View:

The growing popularity of mobile advertising is demonstrated by Coca Cola signing AdMob to run a mobile advertsing campaign. The campaign is partly viral – typical for mobile advertising campaigns – as viewers can send the video ads to their friends through MMS. The viral aspect of mobile advertising will probably be a crucial factor [...]