Posts Tagged "mobile"

AdSense for mobile in beta testing

A few select companies in the
USA were invited by Google to test AdSense for mobile, we read on WebProNews. Google has released its mobile site monetization plan, a necessity in our eyes for the mobile Internet to break through. The following was to be read [...]

Google introduces user-generated Mapplets to MyMaps, enhances marketing vehicle of future

Google is betting heavily on its My Maps function, it seems. They introduce some new feature almost every month and rightly so. At 77 we think maps are the advertisement outlets of the future, because of the arrival of the mobile Internet. We think one of [...]

Response to mobile ads jumps when combined with free content

The response to mobile advertising increases immensely when users get something in return for clicking on the advertisement, eMarketer reported today on a research conducted by Tickbox and commissioned by MoMac. 77 sees this as an example of how mobile advertising can reach targets in a [...]

Face of T-Mobile attracts 150.000 involved followers on her Hyves page

Wendy, the face of T-Mobile in the Netherlands, has attracted hundreds of thousands of members of the popular social network Hyves to her page. Wendy was created solely for this campaign and now has almost 30.000 ‘friends’ on the network. We at 77 think this is [...]

Mobile advertising research: UK ahead of US, but not mainstream yet

Mobile advertising is still truly in its infant years, and that is demonstrated by recent researches by the Harris Interactive group. Both

SearchEngineLand and AdWeek report, with regard to a Harris research, that usage of mobile phones for other things then calling is rather rare in the [...]

Measuring results might be the last hurdle for mobile advertising

According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively - with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]

Nokia to offer mobile Maps and proximity marketing

Proximity Marketing on mobile devices seems to finally get off the ground: Nokia plans to supply over 100 million mobile phones with Nokia Maps which could become, in the eyes of 77, an excellent vehicle for marketing based on location.

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Google goes offline

Google introduces Gears, an ‘open source browser extension’ that will allow users to work offline on (at least) Google Docs and Spreadsheets and Gmail. We at 77 think that applications like that can be extremely useful for Wi-Fi laptops and mobile Internet browsers, but the marketing [...]

Simplicity key to success in mobile advertising? Dating site Crush of Flush growing spectacularly

77View:

In accordance with Steve Smith at MobileInsider, we feel that simple applications are the future for mobile advertising. Small screens are made for small features. Crush or flush gives the user not too many options (two) and [...]

Ford and Volvo satisfied with mobile advertising

Dutch news site Emerce reports that both Volvo and Ford experimented this year with mobile advertising in the Netherlands. Both car manufacturers were satisfied with the results: the clickthrough rate was about 1.5 percent. Ford, being the most recent to try out mobile advertising, further saw [...]