Posts Tagged "mobile"

Google 411 mobile search out of beta

In the same month in which Microsoft announces the improvements of Live Search 411 (Search Engine Land article), Google released its GOOG 411 product from beta.
 
Both are basically the same services, providing users with relevant information on the product or service they are looking for in [...]

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]

List of social media sites, we miss dodgeball.com

Search Engine Land pointed us to where Joe Whyte published a list of what he claims to be all the social media sites. It’s a good and extensive list but we already miss at least one site: dodgeball. We are still keeping an eye on this [...]

User friendly mobile marketing will deliver

Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]

United Kingdom much more connected, but marketing should still be spread

Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]

Microsoft strikes deal with Nokia as mobile search surges

Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]

Mobile devices more often used for social networks

Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]

eBay delivers audio advertising over mobile

A service that eBay recently introduced to its customers now comes with advertising, Clickz reports. eBay users that bid on an object, can be notified by a phone call alert when the auction runs out, so they can place a final bid over the phone.

UnWired [...]

Street View cars: Google tangles with privacy in quest for user relevance, again

Google is expanding its image of the world: last week Gizmodo reported that Google now has its own espionage car fleet. For us at 77, a better developed image of the real world can lead to more and better marketing possibilities, provided that it is being [...]

Vodafone Holland sells cheap ad-funded phone plans

Vodafone is one of the first network providers in Europe anticipating mobile advertising: a good move in the eyes of 77 for the future even though it is probably a bit too soon to be immediately profitable. We are also not sure the public is ready [...]