Last week, Apple’s CEO Steve Jobs showed off the new iPhone 3G, the long awaited successor of the first Apple mobile phone. It doesn’t matter if you love Apple’s style, or haven’t been sleeping for months just waiting for the new phone to be announced; or if you hate all those bunch of black silhouettes [...]
Posted in Marketing Analysis on June 17th, 2008When will Yahoo! give in and introduce equal sitemap format?
Google introduced the use of sitemaps [...]
Recent research by Nokia shows that a large part of tech savvy youngsters are moving their online activities to their mobiles. Where eMarketer is mostly focusing on the fact that user generated content is actively being shared, we are more impressed by the penetration rate [...]
Posted in Mobile Marketing on December 12th, 2007We did a video interview with Stefano at the Everything but Advertising Forum in Milan 2007. Stefano is an expert on mobile advertising and told us what to expect in the near future.
I like it!
Posted in People We Know on December 1st, 2007Singapore based mobile network M1 has introduced a new platform for SMS messages, GoMo News reports today. The platform, ambitiously called SMS2.0, allows users to send and receive messages in colour and add small images. M1 is presenting it as a great opportunity for advertisers, which [...]
Posted in Mobile Marketing on November 29th, 2007Good old punk band Pennywise will offer their next album for free, if fans are willing to add a company to their friends list on MySpace, reports WebProNews. The company is called Textango and profiles itself as an indie music distributor that mostly deals with customers through [...]
Posted in Social Marketing on November 23rd, 2007Kudos to Microsoft, which bought 1.6% of Facebook for about $240 million, valuing Facebook at about $15 billion. Microsoft will now also place ads on Facebook outside the US, in addition to their previous agreement for the US market. After our previous articles, there is really not much more we can say about it. For [...]
Posted in Social Marketing on October 26th, 2007Following the iPhone and much rumoured GPhone, Skype will introduce its own mobile phone at the end of October. Skype has struck a deal with mobile network provider 3 for nine select countries, including Great Britain, Italy, Hong Kong and Australia, Businessweek reports. At 77 we would think that we can expect the other [...]
Posted in Mobile Marketing on October 19th, 2007On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention [...]
Posted in Mobile Marketing on October 18th, 2007
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