As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]
Posted in Mobile Marketing on March 9th, 2010
Yesterday, 77Agency in collaboration with Buongiorno Marketing Services, held their 3rd social media event in the month of October dedicated to marketing professionals in Europe. The event was held last night at the private member club, the Soho House London, where we then had the opportunity to network informally with our exclusive guests including the [...]
Posted in 77News on October 16th, 2009
Dr. Stelios Koundouros is the Director and Founder of Optimor, which has generated a new kind of price comparison search engine for mobile phone contracts, Bill Monitor. Stelios heads Optimor’s efforts since 2005. He holds a PhD in mathematics from Cambridge University. He accepted to answer our questions on Bill Monitor:
Guillaume Foutry: How long has [...]
Posted in 77Interview on June 25th, 2009
We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]
Posted in Mobile Marketing on December 15th, 2008
In America people don’t seem to keep away from their TVs, mobiles and the Internet.
According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a month of pure TV.
Would you say this might have anything to [...]
Posted in Marketing Analysis on November 27th, 2008
I stumbled upon a nice post by James Sherwood on The Register dubbed ‘Brits more hooked on mobile tech than Yanks are’- loved the sound of it, and wanted to bring some data to front.
It’s only fair I call out the final verdict. Brits win, Yanks loose. But let’s just take a look at some [...]
Posted in Mobile Marketing on July 25th, 2008
i am often bumping about the internet almost all of the day as a result I choose...