We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, social media is lowering the barrier.

An impressive amount of content is created using mobile devices such as cellphones, camcorders, etc. Just to give you an insane figure, every minute 13 hours of video content are uploaded on YouTube, which currently attracts a total 240 million unique users. It’s quite different creating and ‘consuming’ content from your personal PC, that’s just sitting on a table, than doing it while on the move through a more capable device.

Today, people are using mobile devices not only for sms, mms, checking messages, but also to upload photos and communicate through social network applications. Advanced mobile devices are being launched in the market continuously carrying the latest technologies and unlimited features that make it convenient all the more.

Killer applications such as YouTube and MySpace enjoy and benefit from content created by mobile devices which is causing mobile social network users to become more and more active.

A recent study from ABI Research shows us social networking and consumer generated media have moved beyond the PC, which means that ‘over time, a growing number of consumers will share photos and use social network messaging and email which will translate to longer and more frequent usage of social networks on mobile’, explains ABI research director Michael Wolf.

The tendency is that more and more consumers are adopting social networking through their mobiles. Its main advantage is that of targeting specific niches in the most efficient manner.  So, Facebook and MySpace, be prepared- you have enormous amounts of advertising inventory so make the best out of it!