A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives.
However, many are still skeptical about handing over the reigns to a digital agency and instead choose to play a more conservative role while [...]
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]
As previous data has shows us, much of the recent enthusiasm regarding smartphones has come from the US, where there has undoubtedly been a sudden increase in the sales of smart devices, driven by iPhones, Androids and BlackBerries.
Nielsen tells us that in the past year, the number of smartphone subscribers grew from 15 million in [...]
The total number of people accessing Facebook via their mobile phones is now up to 65 million compared to just 2o million eight months ago. Since its launch in 2006, Facebook Mobile was initially available only in English.
However, due to the incrementing necessity of staying in touch with friends and contacts when there’s no computer [...]
One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strategy, you can significantly boost the effectiveness of your campaign and gain valuable selling time.
As a result, an increasing number of [...]
One of the greatest pleasures of life is food, no question about it. But when you live in a place like London and you are a newcomer, this becomes a challenge: ”where should I go?” But then the second question comes up:”what kind of food do I want?”
As a cosmopolitan city, London offers plenty of [...]
Mobile phone technology is advancing rapidly, but what can we expect to be using in 2015? What will our mobiles be able to do and what will they look like?
Recently, there’s been lots of news regarding mobile applications- native apps, mobile web apps, and hybrid apps and most particularly, iPhone applications. And it’s the one [...]
It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining [...]
We are proud to present our first interviewee on 77Lab, Michael Schneider. Michael is the CEO of Mobile Roadie (@mobileroadie). Michael is also the founder and CEO of Fluidesign, an award winning interactive agency in Los Angeles. Michael is very active in the LA tech and entrepreneur community, serving as past board member of Entrepreneurs [...]
Posted in 77Interview on May 5th, 2009(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the [...]
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