While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]
Google is back with some more Google love for iPhones and the greatest gift ever: Google Earth!
The geographical software has been modified to fit the iPhone’s functionality. Now the auto-tilt feature allows users to view 3D terrains and global imagery as on a PC-sized display. Not only are the images clearer and high-resolution but it [...]
comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile [...]
After Google’s recent launch of the Mobile Search with My Location, you’ll never be late to your job interview or dinner with your hot date at that new sushi place.
Thanks to the Geolocator API web application your phone will be able to:
* Obtain the user’s current position, using the getCurrentPosition method
* Watch the user’s position [...]
As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) [...]
Buongiorno!, the world’s top company in mobile entertainment, has recently unveiled the results of ‘Cell Surfing 2008′ (www.cellsurfing2008.com); an in-depth ethnographic research into mobile internet behavior. The study aims to see how 18-34 year olds in the UK use mobiles in their daily lives through interviews, diary keeping, and a unique ‘torture test’. The [...]
Posted in Mobile Marketing on April 22nd, 2008
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