Posts Tagged "Mobile Marketing"
Mobile phone technology is advancing rapidly, but what can we expect to be using in 2015? What will our mobiles be able to do and what will they look like?
Recently, there’s been lots of news regarding mobile applications- native apps, mobile web apps, and hybrid apps and most particularly, iPhone applications. And it’s the one [...]
Posted in Mobile Marketing on May 29th, 2009
It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining [...]
Posted in Marketing Analysis on May 11th, 2009
We are proud to present our first interviewee on 77Lab, Michael Schneider. Michael is the CEO of Mobile Roadie (@mobileroadie). Michael is also the founder and CEO of Fluidesign, an award winning interactive agency in Los Angeles. Michael is very active in the LA tech and entrepreneur community, serving as past board member of Entrepreneurs [...]
Posted in 77Interview on May 5th, 2009
(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the [...]
Posted in Mobile Marketing on February 6th, 2009
We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]
Posted in Mobile Marketing on December 15th, 2008
While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]
Posted in Mobile Marketing on November 3rd, 2008
Google is back with some more Google love for iPhones and the greatest gift ever: Google Earth!
The geographical software has been modified to fit the iPhone’s functionality. Now the auto-tilt feature allows users to view 3D terrains and global imagery as on a PC-sized display. Not only are the images clearer and high-resolution but it [...]
Posted in Mobile Marketing on October 27th, 2008
comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile [...]
Posted in Mobile Marketing on September 17th, 2008
After Google’s recent launch of the Mobile Search with My Location, you’ll never be late to your job interview or dinner with your hot date at that new sushi place.
Thanks to the Geolocator API web application your phone will be able to:
* Obtain the user’s current position, using the getCurrentPosition method
* Watch the user’s position [...]
Posted in Google Applications on September 16th, 2008
As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) [...]
Posted in Mobile Marketing on June 20th, 2008
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