Marketers are enthusiastically turning to social media to expand their online marketing strategies, advertise their products and services, but most importantly, to interact with customers and prospects.
With social media sites such as Twitter and Facebook becoming more and more popular, many businesses have an easier path into getting their products and brands out there and [...]
As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]
The three new media companies will host a series of social media events in central London, presenting marketing professionals with the latest opportunities, techniques and tools available to manage social media and mobile campaigns.
Following a successful run of seminars hosted by 77Agency and B!Digital in 2009, business social network Viadeo has decided to officially join [...]
Last Thursday we hosted our first social media seminar of 2010 with partners B!Digital and Viadeo at Soho House London. The evening was a success. People arrived between 4pm and 4:30pm to register & have a welcome drink before the actual presentations began at around 4:30pm.
First up was 77Agency partner and Business Strategist, Amedeo Guffanti, [...]
Though many marketers may still be going through the adaptation curve and slowly beginning to shift some of their marketing efforts to leverage social media tools and networks, other senior marketers- 81% – according to a new research from the Society of Digital Agencies, are expecting an increase in digital marketing projects.
45.4% of respondents worldwide [...]
Smartphone owners are more comfortable making purchases from their handsets, however, the poor mobile site functionality is still not up to standard which makes mobile users discard the idea.
The recent study by Compete- Smartphone Intelligence Survey- has revealed that mobile commerce (m-commerce) is bound to grow drastically in 2010.
“We’re seeing notable behavior differences across devices, [...]
In continuation to our previous article about the future of digital marketing, digital channels are projecting spending increases as more and more marketers consider interactive advertising a fundamental aspect in their marketing mix strategies.
Millward Brown recently presented their predictions with regards to where the digital marketing is headed in 2010, suggesting a series of insights [...]
Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the [...]
A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives.
However, many are still skeptical about handing over the reigns to a digital agency and instead choose to play a more conservative role while [...]
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]
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i am often bumping about the internet almost all of the day as a result I choose...