Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]
Posted in Mobile Marketing on August 29th, 2007Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]
Posted in Other Marketing on August 28th, 2007
Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]
Posted in Mobile Marketing on August 24th, 2007
In a report / interview eMarketer published today, it becomes clear that online video search is still a difficult area for marketers. The problem lies in the fact that it is still hard for video publishers and online video sites as YouTube to determine the content [...]
Posted in Video Advertising on August 24th, 2007
Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]
Posted in Display Advertising on August 23rd, 2007
After a few video ads had been seen during trials, YouTube has officially introduced its long expected video advertising program. The video ads come as a video-in-video, will show 15 seconds into the clip and Google requires the advertisements to be entertaining, a key point according [...]
Posted in Video Advertising on August 22nd, 2007
Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]
Posted in Mobile Marketing on August 22nd, 2007
As we all know, all media are merging: TV channels discover that content that was generated online could do well on a traditional channel as well. At the same time they transmit their content that was originally created for TV, online. Apparently it works both ways [...]
Posted in Video Advertising on August 4th, 2007
According to a study by PEW / Internet, more than half of US online video viewers share the videos they appreciate with others. 77 asks: when was the last time you shared a TV show with someone else? Creating good online video content works for artists [...]
Posted in Video Advertising on July 31st, 2007
The proper naming and listing of images on a website can do wonders for the site’s visibility, we experience at 77. Image search can become a good source of visitors to your site once you know how to archive and name your images. At Blogstorm [...]
Posted in Search Engine Marketing on July 30th, 2007
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Hello Marcello, Thank you very much! It was great having you here at 77. You have a...