Posts Tagged "microsoft"

Google 411 mobile search out of beta

In the same month in which Microsoft announces the improvements of Live Search 411 (Search Engine Land article), Google released its GOOG 411 product from beta.
 
Both are basically the same services, providing users with relevant information on the product or service they are looking for in [...]

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]

Online shopping growth to slow down

Consumers do still not all trust online shopping, reports

MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]

Internet did not kill the radio star

It does not look like radio listeners will massively switch to online media soon. This can be concluded from a recent

eMarketer report. And since advertising on traditional radio is very effective – when combined with online radio – we at 77 still see a prosperous future [...]

Social Marketing gone wrong, the Wal-Mart case

When you start a webpage on a social network site to give your customers the chance to praise your product, 77 suggests you first make sure that you are actually liked.

Wal-Mart’s Facebook page is covered in bad comments on the company’s policies regarding employee wages and [...]

Internet radio combined with traditional radio very effective

‘Data from the Radio Advertising Effectiveness Lab show that a mix of one Internet and one radio ad exposure made respondents four and a half times times more likely to recall an advertisement compared with two Internet ads alone,’ reports eMarketer today.

Increased interest in advertising [...]

Audience prefers news as video content, wishes for short ads

When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]

Retail channels interact, e-commerce has hidden extra value

If your site supports e-commerce, this research gives a good overview of what customers want. Sterling Commerce and Deloitte found out what the key points are for customers that order products, whether that is online, via catalog or from a physical store. The most important results [...]

List of social media sites, we miss dodgeball.com

Search Engine Land pointed us to where Joe Whyte published a list of what he claims to be all the social media sites. It’s a good and extensive list but we already miss at least one site: dodgeball. We are still keeping an eye on this [...]

Google expanding Map function: New York subway mapped and marketed

Google is taking on the challenge of making an interactive map of the New York City metro map. It will include route planners, time tables, and 77 thinks that after a while it will also support plenty of advertising.
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