Posts Tagged "microsoft"

Is Microsoft-Yahoo’s affair about everything but SEM?

Everybody knows what could be the most important acquisition in the last 20yrs. in tech business. Microsoft does want Yahoo! and has offered the Sunnyvale-based company a terrific amount of about 44 billion dollars. The “official” reason behind Microsoft’s attempt is that it wants to join forces with Yahoo! to build an effective alternative [...]

Search Engine Marketing: content network is growing faster

Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]

Google’s OpenSocial to leverage open widget development and advertising

OpenSocial, Google’s surprise widget umbrella for social networks, is reported to launch tomorrow. Its goal is to allow widget (application) developers to create their social network applications once, and then be able to apply their applications in many social networks – GigaOM reports that next to [...]

Facebook week: Microsoft buys part of Facebook and Ad deal (in secret investing round)

Kudos to Microsoft, which bought 1.6% of Facebook for about $240 million, valuing Facebook at about $15 billion. Microsoft will now also place ads on Facebook outside the US, in addition to their previous agreement for the US market. After our previous articles, there is really not much more we can say about it. For [...]

Facebook Flyers said to be greatest threat for Google, Microsoft, Yahoo!

The recent changes that Facebook made to its advertising system might have propelled the social network into being the most dangerous threat to Google and other search advertising providers. As Valleywag points out, Facebook recently added an analysis tool to its Flyer system, which allows advertisers to track the results their Facebook advertisements yield.

Google Health vs. Microsoft HealthVault

Google is said (by WebProNews) to will have introduced their own Health index by the beginning of next year. The service would provide free basic health advice and possibly more advanced and specific information with a subscription service. Subscription seems to us, in this case, a safer option than sponsored search results for medication, but [...]

Microsoft Bird’s Eye 3D, astounding marketing opportunity, wipes floor with Google Earth

On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention [...]

Advertising war on Facebook

Microsoft, Yahoo and Google are all trying to get their hands on advertising space on Facebook. Microsoft has already signed a contract for exclusive advertising on Facebook’s US pages, but other countries are still up for grabs. Also, all three of the giants are looking to buy a part of the company, it is rumoured, [...]

Google 411 mobile search out of beta

In the same month in which Microsoft announces the improvements of Live Search 411 (Search Engine Land article), Google released its GOOG 411 product from beta.
 
Both are basically the same services, providing users with relevant information on the product or service they are looking for in [...]

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]