Posts Tagged "microsoft"

Bing gets visual with Visual Search

It might still be too early to tell how Bing’s new rich-media search feature will affect marketers and their ability to be found online.
However, it’s gone live and it’s working. The new Bing Visual Search feature that displays search results in a grid-like image gallery instead of the traditional list of search results, was announced [...]

Posted in Search Engine Marketing on September 15th, 2009

Is Bing good competition for Google?

A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing?  And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]

Posted in Search Engine Marketing on August 19th, 2009

BingTweets Hops on the Real Time Search Train

Emerging throughout the hype that is surrounding Twitter and FriendFeed, real time search is receiving heaps of attention throughout the industry. In turn, real time search engines have been popping up everywhere. Among the notable additions is BingTweets, which quite practically combines the search results of both Bing and Twitter Search. Owned by Microsoft, it [...]

Posted in Search Engine Marketing on July 28th, 2009

Microsoft’s Xbox Project Natal: From gaming to PC

Imagine you are reading your favorite magazine on the web, and as you are about to turn the page with a lazy hand gesture, a big, annoying, full page advertisement featuring a famous movie star is smiling at you and whispering your name to get your attention.
The magazine is intelligent, and knows who your favorite [...]

Posted in Cool Stuff on July 17th, 2009

Microsoft’s Bing gets market share (from Google) after the first month

Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong.
According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in June, up from 7.81% for Microsoft search just prior to its [...]

Posted in Marketing Analysis on July 7th, 2009

Can Bing Level the Search Playing Field?

“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]

Posted in Search Engine Marketing on June 24th, 2009

Move aside Google, make room for Microsoft’s Kumo

It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]

Posted in Search Engine Marketing on May 21st, 2009

Facebook implements OpenID; the social network giant supports its community

Facebook has officially joined the OpenID movement. As explained by TechCrunch, OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. Some of you must be thinking, but weren’t they already open? Even though the implementation of Facebook Connect seemed as if the social [...]

Posted in Social Marketing on May 19th, 2009

e-Commerce amidst the economic crisis

Yesterday, 77 was flattered to participate in a half-day roundtable session held at Il Sole 24 Ore’s publishing division, BusinessMedia 24, where we were invited by Francesco Marino, Business Media’s Publisher, as the only agency amongst a panel of participants which included Managing and General Directors of prominent companies such as Media World, Euronics, Esprinet [...]

Posted in e-Commerce on March 20th, 2009

Microsoft’s Kumo to outstrip Google

Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]

Posted in Search Engine Marketing on March 4th, 2009
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