“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
Posted in Search Engine Marketing on June 24th, 2009
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Posted in Search Engine Marketing on May 21st, 2009
Facebook has officially joined the OpenID movement. As explained by TechCrunch, OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. Some of you must be thinking, but weren’t they already open? Even though the implementation of Facebook Connect seemed as if the social [...]
Posted in Social Marketing on May 19th, 2009
Yesterday, 77 was flattered to participate in a half-day roundtable session held at Il Sole 24 Ore’s publishing division, BusinessMedia 24, where we were invited by Francesco Marino, Business Media’s Publisher, as the only agency amongst a panel of participants which included Managing and General Directors of prominent companies such as Media World, Euronics, Esprinet [...]
Posted in e-Commerce on March 20th, 2009
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]
Posted in Search Engine Marketing on March 4th, 2009
The digital world has been measured.
The global online audience has surpassed the one billion mark, according to comScore.
“It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third [...]
Posted in Marketing Analysis on January 27th, 2009
As reported by the BBC, current users of all versions of Microsoft Internet Explorer browser are currently vulnerable to getting hijacked due to a serious security flaw that has yet to be fixed.
It’s been reported that at least seven versions of the browser have been affected by this flaw and as many as 10,000 websites [...]
Posted in Media News on December 16th, 2008
Mac vs. PC = eternal battle.
As you know, Microsoft Live Labs recently launched Photosynth, the software which arranges a collection of digital images into their 3D context. It’s a cool application that you can download directly to your computer ( PC not Mac ) along with its corresponding web browsing plug-in that enables you to [...]
Posted in Media News on August 25th, 2008
Internet activity lagging a bit lately? Blame it on the summer.
Not for Google though, the search monster has instead maintained a visitor growth rate of 1.6% between June 2008 to July 2008 according to Hitwise. Currently it holds a total market share of 70.77% amongst all leading search engine providers in the US.
Following Google, not [...]
Posted in Marketing Analysis on August 20th, 2008
After much speculation on the subject, Google and Digg, the user generated site, look like they’re finally gonna tie the knot.
Rumors in the beginning put Microsoft as a possible contender for Google, however, Google’s bid was always above or around $200/$225 million.
Since previous attempts early this year, it’s been quite a roller coaster-. Sources from [...]
Posted in Media News on July 23rd, 2008
Such projects as twitter and facebook are giving world its rythm