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	<title>77Lab &#187; Microsoft vs. Google</title>
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	<description>European Online Marketing Lab, New Media Marketing, Search Engine Marketing, Search Engine Optimization</description>
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		<title>Google to overtake Digg for 200 million</title>
		<link>http://lab.77agency.com/media-news/google-to-overtake-digg-for-200-million-625/</link>
		<comments>http://lab.77agency.com/media-news/google-to-overtake-digg-for-200-million-625/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 13:05:48 +0000</pubDate>
		<dc:creator>m.barreto</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[content generated site]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Microsoft vs. Google]]></category>

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		<description><![CDATA[
After much speculation on the subject, Google and Digg, the user generated site, look like they&#8217;re finally gonna tie the knot.
Rumors in the beginning put Microsoft as a possible contender for Google, however, Google&#8217;s bid was always above or around $200/$225 million.
Since previous attempts early this year, it&#8217;s been quite a roller coaster-. Sources from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://lab.77agency.com/wp-content/uploads/digg-google.jpg"><img class="alignnone size-full wp-image-626" title="digg-google" src="http://lab.77agency.com/wp-content/uploads/digg-google.jpg" alt="" width="250" height="188" /></a></p>
<p>After much speculation on the subject, <a title="TechCrunch" href="http://www.techcrunch.com/2008/07/22/google-in-final-negotiations-to-acquire-digg-for-around-200-million/">Google and Digg</a>, the user generated site, look like they&#8217;re finally gonna tie the knot.</p>
<p>Rumors in the beginning put <a title="TechCrunch" href="http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/">Microsoft</a> as a possible contender for <a href="http://www.google.com/"  class="alinks_links" onclick="return alinks_click(this);" title="Google"  rel="external">Google</a>, however, Google&#8217;s bid was always above or around $200/$225 million.</p>
<p>Since <a title="TechCrunch" href="http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/">previous attempts</a> early this year, it&#8217;s been quite a roller coaster-. Sources from all over the place have been giving insight to the &#8216;possible negotiation&#8217; but in the end, nothing has been formally confirmed. Seems like it can still fall apart at anytime. However, one thing I find quite intriguing is the whole <a title="Digg" href="http://digg.com/">Digg</a>/<a href="http://www.microsoft.com/"  class="alinks_links" onclick="return alinks_click(this);" title="Microsoft"  rel="external">Microsoft</a> rapport. Why would Microsoft let go of this baby? After all, almost all of Digg&#8217;s revenue up to now comes from a three year advertising deal they signed with Microsoft.</p>
<p>Whatever the outcome may be, there&#8217;s a 50% chance Microsoft will be left without any deal, without any Digg. Make way for Google!&#8230;again.</p>


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