A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
Posted in Social Marketing on March 2nd, 2010
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
Posted in New Media Tips on February 15th, 2010
The following data is a compilation of social media statistics put together by Econsultancy showcasing the most significant facts and figures surrounding networking sites such as Facebook, Twitter, LinkedIn and online activities such as blogging and photo sharing.
If you’re a newcomer or are beginning to consider taking a plunge into the social media arena and [...]
Posted in Social Marketing on February 5th, 2010
After recently launching its integration with Twitter, LinkedIn has now joined the bandwagon of social platforms that have opened their doors for developers to tap into their interfaces for the creation of new applications.
LinkedIn, which claims about 50m users, clearly does not want to fall behind social media king, Facebook, and instead provide an open [...]
Posted in Social Marketing on November 26th, 2009
The expression “social network” is on everyone’s lips. Teenagers, parents, politicians, businessmen, all of them use either Facebook or LinkedIn-like network. However, despite the fact that Facebook has reached more than 132 million users and become the place to be, it does not represent the new trend in this industry anymore.
As a matter of fact, [...]
Posted in Social Marketing on November 11th, 2008
I was browsing through Mashable today and came across an interesting article which neatly gathers up all there is to know about OpenSocial. As we know Open Social is Google’s platform for a universal API suitable for all existing social networks.
The article is quite useful because it gathers up a total of 13 Open Social [...]
Posted in Social Marketing on August 4th, 2008
Its not all about the looks, is it? Clearly, for the professional (social) networking site, LinkedIn, looks are just added value, or maybe just plainly irrelevant. I specially like how Brad Stone from the nytimes.com plots it out as a site that ‘…could hardly look less exciting. Its pages are heavy with text, much of [...]
Posted in Social Marketing on June 19th, 2008
Believe it or not I have lived 31 years of my life without the need (and almost the knowledge) to belong to any social network. Well, this is almost true, except for the fact that I have been registered to Linkedin for several years already, however, is Linkedin considered a social media?
Then last [...]
Posted in Social Marketing on April 3rd, 2008
People have to realize the importance of educating themselves before trading,...