Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]
Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]
Posted in Search Engine Marketing on May 15th, 2008As you all know, Google recently updated its AdWords display URL policy. As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]
Posted in Search Engine Marketing on April 24th, 2008Everyone likes efficiency, right? Google does too, this is why as part of their efforts to perfect user experience, they have recently implemented a new factor into Quality Score: landing page load time.
Why is the landing page load time so important? On one hand, it is prominent users are taken to the page of interest [...]
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Brilliant, thanks for the heads-up