“We all feared a coming apocalypse, the end of the world. But this didn’t happen and never will. We are facing a very deep recession, one that’s worse in America more than any other part of the world, but the worst has already happened”.
This was Martin Sorrell’s, one of 100 most powerful executives in the [...]
Posted in Marketing Analysis on July 8th, 2009
La Repubblica’s financial supplement ‘Affari&Finanza‘ featured a 77Academy article today, on both its online and printed version, discussing the continuous boom of online advertising in today’s market. Among the elements disclosed is the sudden necessity to invest on digital ads since traditional media has been running slightly short for some advertisers. Despite the economic recession, [...]
Posted in 77News on June 9th, 2008
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