Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.

The tool is currently available in the UK and the US and what is does is help leverage search query data by providing businesses with a list of key terms that are not included in the AdWords campaign but which hold great relevance to the particular site.

A positive aspect of this tool is that it pinpoints words that are not being advertised on but that can bring an increase to a businesses’ ROI. Once you’ve discovered the missing words, you can redefine your campaign based on the search trends provided by the new feature.

The way it works as explained by the Inside AdWords blog, ‘the search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services.’

The Google Keyword tool will be expanding to other languages and different countries in the near future.

For more in-depth details on this new tool, try out www.searchengineland.com.

The tool is dubbed, Google Suggest, and will provide users with a selection of optional search guesses that will contribute in speeding up the search process while at the same time making it easier and quicker for the user.

Whether you’re having trouble spelling, remembering or unsure about a certain query, Google Suggest will automatically help out even if you’ve only typed in part of the word. By doing so it will instantly show a drop down box with the various suggestions you can choose from.

My guess is that the vast majority of us is quite familiar with this process since YouTube has had it for some time now, so I have to say it’s a good thing Google is now tagging along with this search modality.

To read more about the pros of Google Suggest, check out the official Google Blog. In the meantime, get ready to try it out.

So next time someone looks up iPhone, they’ll definitely get it right! :-)