A few updates on Facebook issues and implementations.
Number one, watch out for the latest phishing scams, as TechCrunch puts it phishers are hitting up ‘friends for cash’. What’s it all about? Hackers are breaking into people’s personal accounts, basically stealing people’s identity to try and trick friends into feeling sorry for them until eventually giving [...]
Veoh, an Internet television company, has gained over 14 million users in six months. At 77 we think this demonstrates the demand for online TV, a market where the big players are starting to take form.
Joost and [...]
TV on demand on the regular TV set is not far away: Joost, the Internet TV-on-demand service that is closely followed by 77, is now talking with hardware vendors about embedding the service in TVs or top sets, reports TechCrunch.
[...]
Posted in Video Advertising on June 19th, 2007
At 77 we think that vertical collaboration or conglomeration just might be the future for online radio. The problems – mostly disagreements about the price to pay for broadcasting songs – now lie mostly between the producers and the broadcasters of the music. So this is [...]
Posted in Social Marketing on May 31st, 2007Joost, the Netherlands-based internet television service, has inked a distribution agreement with Warner Bros. Television Group (WBTVG), reports Digital Media Europe.
Joost.com has acquired a handsome list of channels, including Comedy Central, MTV, National Geographic, The Soccer Channel, Warner Bros. Records and Now Warner Bros. Television.
Earlier Joost announced they signed list of over 30 major [...]
Posted in Video Advertising on April 1st, 200777View: Forrester predicts growth in free video content, paid for by advertising. This would mean online video advertising is going to be much more common and Forrester expects viewers will soon be used to pre-roll, advertising and same-time advertising as used in the soon to come out Adobe Media Player.
Forrester issued a report that [...]
Advertising on video content is becoming simpler, but not necessarily more useful.
Adjustables, a new Dutch company, is now offering advertisers four simple forms of in-screen advertising. Marketers can choose from banners, a logo, picture-in-picture or a ticker text in the bottom of the screen. The ticker tape advertising is provided by Adjustables, but marketers [...]
Posted in Video Advertising on April 1st, 2007The major movie industry is definitely interested in Internet TV, shows the new deal between Joost and Creative Artists Agency. At 77 we think that for marketers, this deal and the aforementioned show that Joost is taking its advertisement space selling into its own hands or through direct agents, closing the door on smaller agencies.
Internet [...]
Posted in Video Advertising on April 1st, 2007Hulu.com has launched its limited beta yesterday, and we at 77Lab are still waiting for an invitation! Ridiculous as this is, we can let you know that the new online video service is getting raving reviews, after often being ridiculed on various blogs during its development phase.
Hulu is a site where anyone can watch licensed [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
I was searching on google when I found your site. So much of what you say is true. I...