As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]
Posted in 77News on March 17th, 2010Below is a great piece of work produced by Jesse Thomas with all kinds of internet stats collected from several sources and put together into this dynamic video.
Besides the mind-boggling figures from social media networks such as Twitter and Facebook, other remarkable numbers in the video include:
* 1.73 billion Internet users worldwide as of September [...]
Now your brand has a bigger chance of getting discovered on the Web thanks to those journalists who are using search and social media as sources of information for their stories.
As reported on guardian.co.uk, a recent US survey has revealed that an overwhelming majority of reporters and editors use social media sources for researching as [...]
Last Thursday we hosted our first social media seminar of 2010 with partners B!Digital and Viadeo at Soho House London. The evening was a success. People arrived between 4pm and 4:30pm to register & have a welcome drink before the actual presentations began at around 4:30pm.
First up was 77Agency partner and Business Strategist, Amedeo Guffanti, [...]
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, [...]
In 2008, the scenario that Nielsen painted for us with regards to the Internet industry in Italy was one which emphasized on the explosive phenomenon of communities, social networks, forums and blogs.
This past December, the results provided by the media research company were characterized instead by the continuing growth of online news, gaming sites, gambling [...]
How far will Google’s non-complying attitude towards the next world’s super power take them?
Currently, Google is actually threatening to pull out of China and stop censoring its search results which could actually end up closing operations as a result. The Head of the Human Right’s Watch, Arvind Ganesan declared that this is the first time [...]
To decipher the myth behind a company’s level of greenness and whether green marketing proofs to be efficient or not, Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of a number of industry publications to determine if it really works or if it’s just playing pretend.
Numbers from the report revealed that [...]
In continuation to our previous article about the future of digital marketing, digital channels are projecting spending increases as more and more marketers consider interactive advertising a fundamental aspect in their marketing mix strategies.
Millward Brown recently presented their predictions with regards to where the digital marketing is headed in 2010, suggesting a series of insights [...]
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Twitter does not have link juice. Simply because of their amazingly...