Fashion Brands on Social Media: One Step Closer to the Consumer
Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]
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